Privacy Policy

Last Updated: January 2026

This Privacy Policy explains how irvinedental.co.uk ("we," "us," "our") collects, uses, and protects your personal information. We are committed to safeguarding your privacy in accordance with UK and EU data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Information We Collect

We collect the following types of information:

• Personal Information: Name, email address, and other details you voluntarily provide when contacting us or signing up for communications.
• Technical Information: IP address, device type, browser type, and operating system.
• Cookies: Persistent and temporary cookies to enhance your browsing experience and track affiliate conversions.
• Usage Data: Pages visited, time spent on site, links clicked, and referral sources.

How We Use Information

We use your information for the following purposes:

• Conducting analytics to understand user behaviour and improve site performance.
• Tracking affiliate conversions and commissions from Paddy Power and partner betting operators.
• Responding to your inquiries and providing customer support.
• Sending marketing communications (only with your consent).
• Complying with legal and regulatory obligations.

Cookie Policy

We use the following types of cookies:

• Essential Cookies: Required for site functionality and security.
• Analytical Cookies: Track user behaviour and site performance (Google Analytics).
• Affiliate Tracking Cookies: Monitor conversions and affiliate commissions from Paddy Power and partner operators.
• Marketing Cookies: Enable targeted advertising and remarketing.

You can control cookies through your browser settings or opt out of specific cookie types by adjusting your cookie consent preferences. Disabling certain cookies may affect site functionality.

Third-Party Links

This website contains affiliate links to Paddy Power, other betting operators, and third-party gambling platforms. We are not responsible for the privacy practices of these external websites. We recommend reviewing their privacy policies before providing any personal information. Third-party operators may collect data independently of us.

Your Rights

Under UK GDPR and the Data Protection Act 2018, you have the following rights:

• Right of Access: Request a copy of the personal data we hold about you.
• Right to Rectification: Request correction of inaccurate or incomplete data.
• Right to Erasure: Request deletion of your personal data (subject to legal obligations).
• Right to Restrict Processing: Request limitation of how we use your data.
• Right to Data Portability: Receive your data in a structured, portable format.
• Right to Object: Opt out of marketing communications and certain processing activities.

To exercise any of these rights, please contact us using the details below.

Data Retention

We retain personal information only for as long as necessary to fulfil the purposes outlined in this policy or as required by law. Analytics and affiliate tracking data are typically retained for up to 24 months. You may request deletion of your data at any time, subject to legal compliance requirements.

Contact Us

If you have questions, concerns, or wish to exercise your privacy rights, please contact us at:

Email: [email protected]

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) if you believe we have mishandled your personal data.